Applying perfume is a delicate art that relies on many factors. The right amount must be applied to optimal locations to help release the fragrance in a pleasing way. Perfume appreciators all over the world continually have to ask themselves, “How much perfume should I wear?” While the question is simple, the answer is multi-faceted. The ideal amount of perfume depends primarily on the application methods and locations.

How Should I Apply Perfume?

There are several popular methods for perfume application. While they are all acceptable, some forms of application are preferred. Below is a concise description and expert recommendation for each perfume application method.

• Dabbing – This type of application is typically more popular among men, however it is widely used by everyone. Dabbing consists of using an open top bottle to pour perfume onto a cloth or cotton ball, and then dabbing the soaked material on the desired locations. Perfume may also be directly applied to the skin. While this method is acceptable, it will typically waste precious drops of perfume. There is also a high risk of over-application, which can be extremely unpleasant. Material may even enter the perfume bottle and disrupt the delicate balance of oils.

• Spraying – Many perfume bottles have a built in spray cap that will apply an even amount of perfume throughout the application area. Expert perfume consultant Michael Edwards advises that for optimal application coverage, perfume enthusiasts should purchase an atomizer. An atomizer is the term for the device responsible for spraying perfume. It comes with a refillable container. Edwards advises that perfume is optimally applied 20cm away from your skin. Ideally, you should apply perfume to a wide area as opposed to a small area. This spreads the perfume among a wider surface area, allowing it to last longer.

Rubbing one wrist against the other, or against the neck, is popular for both methods of application. Edwards advises that this practice should be avoided, as it will damage the perfume’s notes and diminish its overall allure.

The perfect amount of perfume will depend on the potency. Stronger perfumes will benefit from smaller amounts, while lighter perfumes can be applied generously. Typically speaking, the old adage ‘less is more’ is well suited for perfume quantities.

Ideal Application Points

Perfume is ideally applied anywhere on the body where the body is warm and receives increased blood circulation. The heat from blood circulation will help diffuse and enhance the scent of the aroma. These points are commonly referred to as ‘pulse points’. Scent rises; multiple pulse points should be used to maximize the effectiveness of perfume application. Below are popular pulse points:

• The underside of the wrists
• In the crease of the elbow
• On the temple
• Beneath the ear lobes on the neck
• Behind the knee
• Above the collarbone

Typically speaking, any location where you can feel your pulse will be an ideal application area. While applying the fragrance to multiple points is acceptable, take caution not to apply perfume to multiple areas.

The amount of perfume you should wear depends on application method, potency of perfume and which pulse points are used. Finding the right amount and the best locations is an art that may take some time to master. With time and patience, your overall aroma will be a work of art.